Monday, July 26, 2010

QSQT- Kal Se Aaj Tak

I have been logging into my  blogger account trying to write something in the last couple of days. But my mind remains blank and I am usually not able to  find anything good to write about. It was the same situation today before I clicked this link about the movie 'Qayamat Se Qayamat Tak' on the ibnlive website.

I haven't watched QSQT till date. Just watched certain parts of the movie when it was on T.V. I have however heard the songs many times and loved each of them. But I thought some of the songs were from 'Jo Jeeta Wahi Sikander' before I saw the video today. Awesome songs! Each of them is so good to listen to. 

I was surprised when I saw that the movie was promoted with that ' Who is Aamir Khan?' hoarding in those days. I mean it is such a cool idea that is sure to grab people's attention.  I also remember a similar kind of promotion ( Evare Abbayi?) for Pawan Kalyan's debut movie in Telugu. Of course this Telugu movie bombed big time.

I couldn't quite believe it when Juhi Chawla said that she and Aamir Khan stuck the posters  on the autos and taxis. There seems to be so much of hype these days even before the movie begins that even debut hero and heroines become known entities. I somehow feel that the media exposure has taken away the charm and the innocence that was there in those days. We have separate teams and firms doing the promotional activity these days.

Aamir Khan was talking about the movie collections and how it picked up in the 4th week. 4th week? It is a  different ball game these days the movies raking in the moolah in the first 3 days ( Friday followed by the Weekend). There are now 10 shows  in a single multiplex on the opening day of a big budget movie. I remember the entire city flocking to one movie hall to catch a new movie those days. Remember 'Hum Aapke Hain Kaun' running for Lt->Infinity ( hehe.. that's the engineer in me) days  in the Maheshwari cinema hall in Kachiguda?  Times have changed so much !

Anyway I think the basics of a good movie remain the same. An interesting plot  and a gripping narration are as important for a movie to succeed as they were 20 years ago. I can never quite understand how technology and special effects can be more important than the story or the script. What say?

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